Tomorrow’s Nature Is Created Today

Tomorrow’s Nature Is Created Today

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SUSTAINABLE BRANDS 2016 ISTANBUL brought together brand leaders working for a sustainable future.

The Istanbul leg of the global Sustainable Brands meetings, listed among the world’s 50 most important conferences, was held at the Swissotel The Bosphorus on 26-27 May. At Sustainable Brands 2016 Istanbul, held this year under the theme ‘The Power Of And’, the changing brands of the future discussed new brand strategies, innovation, digitalization, new consumer trends and social impact.

Semra Sevinç, Board Member of the Sustainability Academy, who gave the opening speech of the conference that brought together sustainable brand leaders and participants, emphasized that, after the USA/San Diego and Brazil/Rio de Janeiro, Turkey/Istanbul is among the first 3 regions where the Sustainable Brands Conference has been held.
Turkey’s leading sustainability brands and leaders told the participants of the Sustainable Brands Conference what kind of future they are aiming for. Prefabrik Yapı A.Ş., a Hekim Holding group company that has taken part as a sponsor brand for three years in the conference, held for the fourth time this year, emphasized the importance of sustainable buildings for sustainable cities.
On the second day of the conference, Prefabrik Yapı A.Ş. Deputy General Manager Mustafa Tolunay, who took the stage moderated by Meltem Çakıcı, Middle East Region Field Marketing Director at Schneider Electric, said on the sustainability of prefabricated buildings: “As in every sector, it is of course possible to build sustainable structures in the prefabricated building sector with the right approach. In fact, the prefabricated building sector can be even more advantageous than other construction sectors.”

Continuing his speech, Tolunay gave examples from around the world on the sustainability of prefabricated buildings. Noting that prefabricated buildings are used very intensively in countries leading in both technology and economy, such as Germany, France and the USA, he said that sustainable products can always be produced with the right materials and the right techniques, and that sustainable cities can be built this way.

Finally, touching on innovation, Tolunay said, “If you do not create impact through innovation, your competitiveness declines day by day. Innovation always keeps your institution, your stakeholders and the sector dynamic. With this awareness, innovation is indispensable for being a sustainable brand in the construction sector as well.”

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